Sea Air Land Timeless = Salt.

Sea Air Land Timeless = Salt.

Carving out a legacy of design for themselves is Salt., a Costa Mesa based eyewear company born from a love of nature and design in 2006.

Salt takes their color and aesthetic inspiration from elements in nature.

Frame colors of deep blues and rich tortoises take their cue from Costa Mesa’s nearby beaches and delight us with their wearability.

They incorporate a timeless vintage flair into their sleek modern frame designs, but they are far from “trendy.”

Salt. is a brand for people who like simple things made well.

They take pride in producing high quality frames made from Japanese titanium and acetates, and it definitely shows.

Salt. only produces lenses that are polarized. Great for protecting your eyes from blinding glare. Not so good for staring at your phone, but you shouldn’t be looking at your phone while out in that beautiful sunshine anyway.

We love that Salt. is local to Costa Mesa. All of the locals peeps around here know someone who has a pair of Salt. glasses, or someone who has worked for the company at some point. They’re kind of like an extended family to us.

But we don’t love Salt. for the mere mortal fact of just looking good, although the frames are so gorgeous we could, but we extra love them because they are actually Doing Good.

They support philanthropic nonprofits such as A Walk on Water, which provides therapeutic surfing lessons free of charge to special needs kids and their families.

Charity:Water is another nonprofit supported by Salt. This organization is dedicated to bringing clean drinking water to parts of the world that don’t have the luxury of turning on a faucet.

Salt has also partnered with Project Homeless Connect in San Francisco to help people experiencing homelessness connect with the help and care they need to move forward.

On June 10, 2016 Salt hosted an interactive photography exhibit showcasing nature inspired photography entitled “SeeSalt” with a portion of the proceeds going to support Project Homeless Connect’s Mobile Vision Van. The van provides glasses to nearly 7,000 people suffering from homelessness. For more information about the SeeSalt and Project Homeless Connect go to saltoptics.com.

So our eyes and our hearts thank you Salt.

For your timeless eyewear designs, for your compassionate dedication to humanity, and for leading by example:

doing simple things, and doing them well.